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BUZZMEDIA, Publishers Clearing House, and The Seattle Times Select Adometry(R ...
MarketWatch (press release)
The technology drives efficiencies for publisher ad operations teams by ensuring problem-free performance and maintaining high-quality standards for the display advertising services they deliver for brands and online marketers.

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Published on Wednesday 8th of February 2012 09:50:48 PM Read more...

Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers
ADOTAS
ADOTAS – The online advertising market is booming. The display market in particular is likely to have hit $9 billion in the fourth quarter of 2011 – a growth spurt that even on a steep chart looks like a right angle. That's the good news.

Published on Wednesday 8th of February 2012 09:50:48 PM Read more...

Jumpstart Automotive Group Highlights Super Bowl Advertisers Scoring Big with ...
EON: Enhanced Online News (press release)
SAN FRANCISCO--(EON: Enhanced Online News)--Jumpstart Automotive Group, an expert automotive marketing organization, today highlighted the Super Bowl auto advertisers gaining the biggest ground with online car shoppers. The analysis looked at online ...

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Published on Wednesday 8th of February 2012 09:50:48 PM Read more...


USA TODAY
Super Bowl Ad Meter winner: Score one for the Doritos baby
USA TODAY
Online voting, which began after each ad aired in Sunday night's broadcast, ended at 6 pm ET Tuesday. Consumers picked from 55 commercials on which advertisers spent up to a record $3.5 million for each 30-second slot. But for the Super Bowl's 38 ...
Doritos Ad Meter winners get $1 millionTucson Citizen

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Published on Wednesday 8th of February 2012 09:50:48 PM Read more...


Los Angeles Times
Watchdog sues FTC over new Google privacy policy
Los Angeles Times
The consumer group charges that Google is hoping to boost its online advertising business, which generated nearly $40 billion in revenue last year. Google will now be able to target ads to people based on the videos they watch on YouTube or their ...
Google's Getting Sued for Consolidating Its Privacy PoliciesGizmodo
Is Microsoft's Privacy Policy Any Different From Google's? Not ReallyLAPTOP Magazine (blog)
Business BriefsMonterey County Herald

all 198 news articles »

Published on Wednesday 8th of February 2012 09:50:48 PM Read more...

Logical Media Announces 2011 Milestone Achievements; Heads into 2012 as Leader ...
MarketWatch (press release)
New client wins, revenue growth, expansion of management team, among highlights that define 2011 as banner year for leading online advertising company. BEVERLY HILLS, Calif., Feb. 8, 2012 /PRNewswire via COMTEX/ -- Logical Media, the online leader in ...

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Published on Wednesday 8th of February 2012 09:50:48 PM Read more...

WA Senate passes bill to pressure sex ad sellers
Seattle Post Intelligencer
(AP) — The Washington state Senate has unanimously passed a bill going after classified-advertising companies that don't demand ID before allowing sex-related ads to be posted online. Speaking on the Senate floor Wednesday, proponents of the bill said ...

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Published on Wednesday 8th of February 2012 09:50:48 PM Read more...

Marin Software Promotes Brian Marin and Ed Stevenson to Global Positions
MarketWatch (press release)
SAN FRANCISCO, CA, Feb 08, 2012 (MARKETWIRE via COMTEX) -- Marin Software, provider of the leading online advertising management platform for advertisers and agencies, today announced the promotions of Brian Marin to Vice President, Global Services and ...

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Published on Wednesday 8th of February 2012 09:50:48 PM Read more...

IP Audience Zones Provides Advertisers with Nearly 100% Qualified Reach
MarketWatch (press release)
Reach is a systemic challenge for advertisers and the online advertising industry", said Ray Kingman, CEO of Semcasting. "Improving the veracity of intent segments and increasing online reach by 3 to 1 - all in a privacy friendly way makes IP Zones a ...

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Published on Wednesday 8th of February 2012 09:50:48 PM Read more...

Barriers fall between TV, Internet
Kansas City Star (blog)
Some entrepreneurs are toying with new models that tap into an Internet specialty - the ability to tailor choices to the individual viewer - that might give advertisers a better platform on the Internet than they have in one-size-fits-all cable TV ...

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Published on Wednesday 8th of February 2012 09:50:48 PM Read more...

AdPacs.com - Cash in on the Multi-Billion Dollar Advertising Market!
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